Two years of social media management for a Czech gaming e-shop.
From an inactive account to hundreds of thousands of impressions per month.
Loot.cz is a Czech gaming e-shop covering a wide range of games. The goal was to build a consistent online presence across multiple platforms and increase engagement and brand awareness among the target audience.
In the international gaming scene, memes are a natural part of brand communication, while in Czechia they were less common than they are today. I bet on this format as the main driver of organic reach: content that the target audience shares on its own because they enjoy it, not because we ask them to.
A community built this way responds to conversion formats much better. Paid ads and organic posts in the feed and stories feel less intrusive and perform better, because the brand isn't a stranger to followers.
Over the course of the collaboration, key metrics grew across platforms. The Instagram profile nearly doubled its follower count and monthly organic reach regularly stays in the hundreds of thousands. The biggest spike came in October 2025, when an organic reel reached 718K views without a single koruna spent on promotion.
Data starts in June 2024 because the earlier period was not included in metrics tracking, even though the profiles were already active.